Adding a price match guarantee assures the customers that in case they receive a price lower than the one offered by the retailer, they will be refunded the difference.It reduces the perceived risk of the product. 67% of customers read the returns policy before a purchase. Including easy and free returns sends greater trust signals to customers.33% of last-minute shoppers look for options on how soon they can get delivered to them. But, there’s an alternative.ĩ0% of customers expect 2-3 day shipping as the standard.īuck Mason offers 2-day shipping as a nudge for customers to purchase its Christmas offer. The cost of free shipping dents the retailer’s profit margin. Buck Mason: Offer 2-day shipping (best alternative to free shipping)įree shipping is a great nudge but isn’t affordable to all. Follow the 60:40 ratio where the text should occupy 60% of the space while the image occupies the remaining 40%.Ģ2.The header mentions the 50% offer while above the fold content reinforces the offer by mentioning 5% on all subsequent offers. It grabs the user's attention, conveying the tone, and sentiment of the brand. Font size and color play a key role in customer experience. With this, monthly deliveries are taken care of with recurring payments.
It offers a 50% discount on the first delivery and 5% on all subsequent purchases.
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